SoftOrigins

Online Marketing and Site Promotion

Simply having a Web site is no guarantee that potential tenants will find it. While all site promotion begins with a well designed, well-developed Web site containing compelling marketing-driven copy, that is merely the beginning. All successful sites are supported by online and offline marketing efforts geared to drive traffic, generate qualified leads, and entice visitors to act. These may include search engine optimization, pay-per-click text ad placement, direct email marketing, link building, word of mouth, traditional advertising and traditional print media.

Search Engine Optimization (SEO)

Site promotion services are the most commonly overlooked aspect of any Web site development project. Site promotion efforts are divided into "organic" Search Engine Optimization (SEO) services designed to improve your long-term search engine placement—such as, meta-tag and keyword development, copywriting and copyediting for SEO, and initial search engine placement—and Search Engine Marketing (SEM) services such as paid placement of advertising on Google and Yahoo!

To help achieve top rankings for your site on major search engines, we will create and optimize important aspects of your site to improve your "organic" search engine positioning. We optimize your site's meta-tags, alt tags and title attributes and review your written content to assure proper and frequent use of industry keywords. If your site is new or recently launched, we will handle your initial submission to the major search engines and ensure the process of site promotion starts off on the right foot.

We also offer online linking campaigns based on long-term link placement strategies geared to increase your site's relevance ranking, search engine placement and enhance site traffic.

Our knowledge of various markets allows us to develop the correct marketing strategy for your business, combining various efforts into one successful campaign.

Search Engine Marketing (SEM)

Pay-Per-Click

Pay-Per-Click search engine listing is a great way to promote your business online and drive traffic to your site. Some key benefits of pay-per-click search engine campaigns are:

Immediate
Listing:

You do not have to wait for months to obtain high quality rankings in the major search engines.

Value/ROI:

You only pay if a visitor clicks through to your site—if you ad appears in a search and is read by a search engine visitor, you pay nothing until they reach your site.

Highly
Targeted:

Expert selection of appropriate geographic and industry keywords assures that your ads only appear to the appropriate visitors. You can choose to appear only in highly targeted search results.

Motivated
Visitors:

Search engine visitors are consistently among the most motivated visitors. This leads to more qualified leads for your business and great conversion rates.

As part of managing your online pay-per-click campaign, we can:

Research and select valuable keywords
Analyze your competition
Strategize the overall campaign effort
Calculate cost of top positioning
Write text ad copy
Write contextual copy for landing pages
Monitor, track and maintain ads and positioning
Track and report monthly

Contact Us

To request more information regarding our strategic and advisory services, please contact us by email, (sales@softorigins.com), phone (888-898-0695), or by submitting our brief quote form. We look forward to hearing about your next project.